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Why Advertise with Geographical?

Geographical, the official magazine of the Royal Geographical Society (with IBG), published continuously since 1935.

Each month, Geographical brings the world into its readers' living rooms, highlighting the rich diversity of the world's cultures, wildlife and places.

Geographical also provides an authoritative voice on the important social and environmental issues that face humanity, educating and informing its readers.

Employing inspiring photography and exclusive in-depth editorial features, the site offers a unique blend of:

People and cultures, Exploration and discovery, Responsible travel, Outdoor-equipment advice, The natural world, Environmental issues, Science and technology, and The best of Britain.



The Numbers

Our 105,000 readers are well educated, literate, and affluent (TGI)

They approach their purchasing decisions with a mixture of thorough organisation and meaningful intent

Read from cover to cover...

  • Readers spend an average of 94 minutes reading each issue of Geographical
  • On average, our readers pick up the magazine 5.8 times per issue
  • Each issue of Geographical is read by an average of 4.8 people

What it all adds up to...
There is simply no other audience that has the all-round knowledge of, and ongoing interest in, the environment, geography and travel

  • 45% of readers agree that Geographical ‘gives me ideas for things to buy’
  • 67% of readers contact advertisers in the magazine
  • 48% of readers are professionals
  • 19% of readers are students
  • 16% of readers are self-employed
Demographics

£5,720 = average spend on travel a year

51% male
49% female

69% take at least one weekend break abroad per year
87% have regular access to the internet

To advertise contact Sophie

email sophie@geographical.co.uk
tel +44 (0)20 8332 8413